Well it’s been over a year since the EMV/ Chipcard reader deadline has passed. Everyone had hoped for a much smoother transition to using the new chip cards. I expected it to be a short term headache, and it turned out to be a long term one instead. Below are some of the issues merchants have experienced with EMV: Here at Your Merchant Company, we’ve found solutions to these issues. Make sure to contact one of our merchant servicers to get some free advice! 

1. Lack of POS integrated devices – One of the biggest shockers was how unprepared card reader manufacturers were for EMV integration. Of course they blamed the POS developers which in turn blame the processors. So it was and still is a fun game of “pass the blame”. Most POS systems now require merchants to plug in a stand alone EMV terminal. Very few swipers that connect directly to POS have chip reading technology. In fact the only ones that do are actually for mobile apps, not full POS systems like Micros, Aloha, Lavu, or ShopKeep.

2. Increased liability – Thats right, now merchants pay for chargebacks and/or disputes if the card was not properly accepted. Meaning business MUST use a chip reader if the credit card has a chip. If not the business will automatically lose any chargebacks and disputes. The new policy is that cut and dry. Sometimes the issuing bank initiates a dispute without a customer’s knowledge. Just because they know it was swiped and not dipped (term for using chip reader).  This is a sneaky practice that is being investigated by industry groups. SO PLEASE MAKE SURE YOU ARE PROTECTED AND CALL TODAY FOR A FREE CHIP READER UPGRADE!

The good news is companies are finally catching up to the required technology. It will be a while before full POS integration is met, but in the meantime there are some great chip reader solutions that Your Merchant Company  can provide. There are mobile EMV readers, and many affordable EMV terminals that will accept chip cards as well as ApplePay and Google Wallet.

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We understand the importance of social media and want to develop a tribe of followers, friends, merchants, business owners, and family. Each week we will be posting to our blog and social media pages highlighting local business owners and brands. Please join us in letting the world know about your company. If you are opening a new business, have already been in business, or just want to promote a special product, service, or really cool awesome thing then please find us on our social media pages and post. We always follow back.

What does your Your Merchant Company do?

Let us help you grow your business with affordable processing solutions, excellent customer service, and access to our tribe of happy merchants. We offer a global reach but with local support. To us your company is not just a number that gets sent to tech support when there are issues. We are here 24/7 with just a local phone call away. Speak with one of our staff members that can help customize a payment processing solution that is tailored to your business. Whether you are a hundred location restaurant franchise or a local start up business we are here to help you. Contact us today to learn about ApplePay and Google Wallet upgrades for your business. Process Better with Your Merchant Company.

Your Merchant Company also offers value added services to your company business. We offer ATM machines, cash advances, payroll services, and POS (Point of Sale) systems.